Brains, Backbone, and a Deep Bench.

Cousin’s is built for this moment.
And for every hard one that follows.

It Started With a Woodpile

Courtney was stacking firewood in Vermont. Stephen was doing yard work in Mississippi. Two founders in two places, both thinking the same thing: there’s a better way to build in cannabis.

A few phone calls later, the ideas started flying, another chapter in a long stretch of concepts shaped, tested, and sharpened through years of work in seemingly disparate fields. What they wanted was simple: to create something that gave cannabis operators  a chance to build, stay compliant, and stay in the game.

Cousin’s exists to help people do hard things in high-stakes industries. 

Regulated markets demand a lot. The rules shift. The margins are tighten. And too often, the people doing the work are left without the structure they need to move forward.

Cousin’s builds that structure. We see the full ecosystem and hold both the vision and the infrastructure. The full ecosystem. The full backbone. We hold both the vision and the infrastructure. And we walk with you through every step of it.

Cannabis compliance about us

The Structure Behind the Story

We turn regulatory weight into momentum by bringing the pieces together: compliance and creativity. HR and humanity. Operations and storytelling. All under one roof.

Cousin’s integrates what others keep siloed.
We design systems that hold up under scrutiny, align with your vision, and leave room to scale.

cannabis business consulting green comma

This is Cousin’s.
Strategic enough to navigate the rules.
Grounded enough to earn your trust.
Personal enough to care about the outcome.
And built to help you hold the line-
through the startup stretch, the growth phase, and the next hard call.

Founders

Courtney Schelver, Cousin

Courtney sees both the system and the story. With roots in software and a career leading a data-driven marketing agency, she turns complexity into momentum. A Capricorn to her core, she weaves brand, operations, and vision into a clear, functional ecosystem. She lives under the Vermont stars with her teenager and a pack of opinionated animals.

Stephen Schelver, Cousin

Stephen is the structure beneath the surface. A practicing attorney, he brings precision to compliance and clarity to every decision. He understands how regulated industries work and builds frameworks that hold under pressure. A true Leo, he leads with practical insight and steady focus. He lives under the Mississippi sky with his family and a pack of his own opinionated pets.

Together, we built Cousin’s with a balance of force and form, vision and precision, strategy and structure, aligned like only cousins can be.

Services

Compliance

Licensing • Risk Mitigation • State & Federal Readiness • Operating Agreements & Contracts • Trademarks
Cousin’s guides you through cannabis licensing, zoning approvals, and shifting state regulations so you secure and protect your license with confidence. Whether you're entering a new market or tightening up for what’s next, we build your compliance foundation to last.
Compliance

Creative Marketing

Naming • Branding • Website Design • SEO • Social Media • Logos • Signage
Cousin’s builds brands that comply, connect, and convert in regulated markets. We design SEO-ready websites, e-commerce platforms, and digital strategies that speak clearly to your audience while staying within cannabis marketing rules. Our social media management blends creativity with compliance so you can grow your presence without getting flagged.
Marketing

Back Office
& HR

Payroll • Bookkeeping • Insurance • Workforce • Accounting
Cousin’s provides the operational backbone your cannabis business needs to stay steady and scale smart. We handle payroll, financial reporting, insurance coordination, and workforce compliance so your back office runs as tightly as your front of house.
Back Office

Cannabis
Training

State-Specific Onboarding • Sales & Compliance Education • Brand Training
Cousin’s delivers state-specific, cannabis-focused training through our e-learning platform, covering regulations, dosing, product knowledge, and customer care. We equip budtenders, cultivators, and compliance staff with the tools to show up confident, compliant, and ready on day one.
Training

IT
& Security

Server Infrastructure • IT Support • Cybersecurity • Surveillance
Cousin’s designs IT systems that meet the demands of regulated markets and the realities of your day-to-day. We install and manage compliant networks, point-of-sale systems, surveillance, and encrypted backups that are built to withstand audits and stay online.
IT & Security

Turnaround Partnerships

Equity Restructure • Capital Support • Operational Reset
Cousin’s Revival Program steps in with a steady hand when the numbers tighten and compliance falters. We offer capital investment, equity-sharing models, and lease buyouts to get your business back on track. We restructure operations, rebuild staff systems, rebrand, and integrate the business into the Cousin’s ecosystem for long-term success.
Turnaround